Schubert appoints new Canadian chief operating officer

Equipment and systems business Schubert North America has appointed Dominik Streicher as chief operating officer for its Canadian entity Schubert Packaging Automation Inc. in Mississauga, Ontario, reports Neill Barston.

He first joined the company, which has its parent business headquartered in Germany back in 2000 and has gained more than ten years of valuable experience in electrical engineering, before taking on his management career in sales and project management.

As the company confirmed, in his most recent position, Dominik has successfully led the global project management team of the entire Schubert group. During the last seven years he was strongly involved in projects with Schubert’s North American customers and has been able to build strong relationships based on mutual trust.

“On behalf of Schubert’s management team, I’m thrilled to welcome Dominik to Schubert North America”, said Hartmut Siegel, CEO of Schubert North America. “Dominik is a proven leader, whose experience in Schubert’s technology, sales and our North American customer projects uniquely positions him to take our Schubert entity in Canada to its next phase of growth.”

With a total revenue of 73 million USD in 2021, and with continuous growth in recent years, Schubert North America has built a strong presence in Canada and in the USA. With its Canadian location in Mississauga, just outside of Toronto, Schubert offers excellent customer support. “I am very excited to be joining Schubert in Canada”, said Dominik Streicher. “I believe that Schubert Packaging Automation has much potential for future growth with its talented team and great customer relationships. Most of our Canadian customers are within a 2h drive from our office in Mississauga and we can be on-site very quickly.”

Among other things, Schubert’s success in North America is attributed to the outstanding local training and service program and the high level of advisory expertise at the Schubert location in Charlotte, North Carolina. With an expansion of its North American headquarters in Charlotte, NC, Schubert prepares to meet the demand of its growing customer base in North America. The new headquarters building, which is approximately 45000 sq. ft., will include sales, engineering, service, final assembly, and a customer training centre.

With a total size of 7.36 acres, the entire site offers plenty of room for future growth. With an investment of almost tens of millions in its new North American headquarters, Schubert underlines its commitment to the region and emphasizes the strategic significance of the North American market over the long term. “We are expanding our location for our North American customers,” explains Hartmut Siegel, “In addition to our new offices, an assembly hall will be built at the new location. Final assembly and commissioning for TLM packaging machines will be performed. There will be a workshop for service activities as well. In the past, customers often had to fly to Schubert’s global headquarters in Crailsheim, Germany, to accept new machine projects. In the future, acceptance of selected machines will take place directly on site in Charlotte, NC.”

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