Beyond Good ethically sourced chocolate set for key packaging revamp
Sustainably and ethically-sourced confectionery firm Beyond Good is set for a key revamp of its Madagascar and Uganda chocolate bars, writes Neill Barston.
As the New-York headquartered company revealed to Confectionery Production, the move, which takes effect from November, is part of a celebration fo each distinct country of origin and was delivered with sector specialist and global brand experience company, SGK.
Beyond Good is shifting the focus from heirloom to single origin to better highlight each country’s unique flavours due to the genetic varieties of cocoa and local environmental conditions. Consumers will now have the opportunity to discover the distinctive complexities and factors single origin chocolate offers compared to the majority of chocolate found on the grocery store shelf today.
As part of the brand’s commitment to transparency and traceability, the new packaging will include a QR code on the inside of the wrapper, allowing consumers to scan and see into the company’s supply chain.
For Madagascar flavours, consumers can meet all 93 farmers Beyond Good works with directly, see where the cocoa beans in their chocolate are grown and where their chocolate is made. For Uganda flavours, consumers can learn more about the unique flavours of Uganda cocoa and the company’s supply chain goals in this country. To elevate the experience even further, each package will also incorporate curated tasting notes to help guide the consumer through the distinguishing single origin flavours and qualities.
While most single origin offering are sold at a higher price, Beyond Good believes that high quality, craft chocolate should be an accessible, price-friendly option to all. The brand’s single origin chocolates are available for purchase nationwide at Whole Foods Market, Sprouts, select natural and organic retailers as well as on Amazon.com and BeyondGood.com.
