Ice cream brand Wheyhey to launch banana bread and sourdough flavours
Wheyhey, a UK pioneer of sugar-free ice cream has unveiled that it is testing a trio of new flavours to reflect last year’s most popular recipes – with banana bread, sourdough and dalgona coffee flavours emerging as favourites.
As the company noted ‘it seemed like everyone had transformed into Mary Berry during lockdown’ with millions across the nation dusted off their mixing bowls and dug out their baking trays in a bid to distract themselves from impending boredom.
Some intriguing viral trends developed, with Brits baking banana bread, stretched sourdough, and whipped dalgona coffee, which are reportedly proving a triumph for Wheyhey in its new product development.
The first flavour set to launch is of course, Banana Bread – achieving viral status with a whopping 45,000 photos of the bake posted in one month alone on Instagram. Taking the number one spot as BBC Good Food’s most searched recipe ever, ice cream fans can expect a creamy banana serve, boasting broken chunks of moist banana bread throughout.
Next, notoriously known as a challenging bake to master – Sourdough! Torn sourdough chunks rippled throughout vanilla ice cream; this sweet and savoury combo imitates the scent of a baker’s oven upon lifting the lid.
Finally, whether you were used to get your daily caffeine fix from Starbucks or your independent café, watching the world go by from a coffee shop window seemed to be a thing of the past in 2020. With withdrawal symptoms fully under way, coffee fans started making a delicious new drink at home during lockdown – dalgona coffee.
According to Google Trends, Dalgona Coffee became the most searched coffee drink worldwide, surging by 1,800% in mid-March.
Made by whipping equal proportions of instant coffee, sugar, and hot water until it becomes thick and creamy, the masterminds at Wheyhey have taken the drink one step further in frozen form.
Brits can expect a light and fluffy coffee flavoured serve, rippled with rich coffee sauce and a whipped cream core.
Dan Kaminski, Head of Innovation at Wheyhey, commented “Our motto is to live outrageously well – even in lockdown. With light at the end of tunnel, we felt it was about time to reflect on the good and end this period on a sweeter note.
“This collection pays tribute to a time where the nation rallied together, embraced a new way of life and tried something new – whether it was a success or fail.”