Ethical chocolate brand Love Cocoa extends Easter confectionery series

Fast-rising ethical British chocolate brand Love Cocoa has expanded its Easter confectionery series that is set to include two giant luxury eggs featuring its signature truffles, writes Neill Barston.

As the company explained in an exclusive interview for this month’s Confectionery Production, the business has continued to thrive despite pandemic conditions, buoyed by a reported increase in snacking and confectionery consumption across global markets during the past twelve months.

One of its key latest offerings are in the form of a grown-up treat with its new Prosecco Milk Chocolate and vegan-friendly Sea Salt Dark Chocolate egg launches. These are designed to make the most out of the upcoming seasonal sales period and will be available to purchase from this month.

Handmade here in Great Britain, they are palm oil free with plastic free, 100% recyclable packaging, and buying any product from Love Cocoa’s Easter range also supports the brand’s ‘Plant A Tree’ commitment, which saw 508,000 trees planted in northern Cameroon in 2020 to fight against climate change.

James Cadbury, Love Cocoa founder and the great-great-great Grandson of Mr John Cadbury explains: “With consumer appetite for premium chocolate continuing to soar since the pandemic1 and with our two smaller eggs completely selling out last year, we decided to bring out two new even more luxury options to satisfy consumer demand and drive incremental Easter sales. With three out of the four-strong Easter range available via Ocado, we’re looking forward to sharing even more of our award-winning flavours and unique designs with the British public.”

Latest series

The prosecco-infused smooth 41% milk chocolate egg features a splash of prosecco and a dash of popping candy, it contains pearly pink chocolate truffles made with fresh, creamy white chocolate ganache and gin, priced £35/500g.

Meanwhile, its Sea Salt Dark Chocolate offering features award-winning Maldon Sea Salt Dark Chocolate. This 70% dark chocolate giant egg is crafted using the finest single origin cacao from Colombia. It features a pastel-hued geometric egg design this vegan-friendly offering contains dark chocolate hazelnut truffles made with 72% cocoa from Per, £35/500g.  A vegan version, featuring 70% cacao from Nacional in Ecuador is priced £12 for a 150g variety.

Finally, there is a Salted Caramel Milk Chocolate Luxury Egg for vegetarians, developed with organic 41% milk chocolate partnered with Maldon Sea Salt to give a distinctive, smooth flavour. smooth-flavoured egg that is palm oil free with 100% recyclable packaging containing no plastic, also priced at £12/150g.


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