Birds Bakery invests in sites and expands its Christmas online delivery

UK business Birds Bakery has made a significant investment in revamping two of its stores in the East Midlands, as it recently reopened its doors of its Littleover location in Derby, as part of £160,000 towards improving its premises, writes Neill Barston.

The move follows a similar refurbishment of its Mansfield store, as the company geared up for the busy Christmas period, with new features including a purpose-built hot serving counter, allowing the bakery to serve a wider range of hot food for customers to takeaway.

Known within the region for its freshly baked cakes, pork pies and chocolate treats, the business has remained open for takeaway food, in line with the current government restrictions for social distancing amid the pandemic.

Furthermore, the bakery has seen an increasing demand for its range of online delivery and festive products, with more than 100 orders being placed in the last month, as the nation tries to lift its spirits and plan for the festive season.

With those inspired by the current series of The Great British Bake Off, Birds has added baking and dairy products to its ‘essential’ pack, from this month, as well as introducing a ‘select your own’ pack for those who prefer to purchase their favourite baked goods.

The business has also recently expanded its home delivery service by introducing a new essentials pack and a cheese selection range, to support those who will be entertaining at home this year or are unable to leave the house.

Its traditional luxury Christmas packs and chocolate treats are also available, as well as its popular mince pies and latest product Christmas tartlets – a twist on the traditional mince pie with a frangipane topping. Christmas is the busiest time of the year for Birds as it prepares and sells around 400,000 mince pies during December.

Lesley Bird, chief operating officer at Birds Bakery, said: “We are delighted to be reopening the Littleover doors to our Derby customers this week and to show off our newly refurbished store.

“We have now invested in £160,000 to refit two of our East Midlands stores in the last two months, after our Mansfield store received a brand-new makeover in November. We are committed to investing in our stores to provide our customers with not only high-quality products and customer service, but we also want them to have a welcoming and pleasant experience when visiting a Birds store.”

Birds Bakery is now also offering a ring and reserve service as well as the home delivery service. Through the ring and reserve service, customers can call any store to place an order, pay over the phone and then collect the order when the time is

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