Mondelēz International appoints Robert Perkins as its first global diversity and inclusion officer
Global confectionery and snacks group Mondelēz International has appointed Robert Perkins as its first Global Diversity & Inclusion Officer, reports Neill Barston
As the company explained, he will be at the forefront of driving efforts to ensure an inclusive workforce across the world, which includes plans to double black representation in its American. management team by 2024.
The appointment comes as many corporations around the world have reassessed their recruitment policies in light of the Black Lives Matter movement, which has highlighted inequalities that have historically existed within employment for many sectors, including businesses operating within the confectionery and snacks segments.
Dirk Van de Put, chairman and chief executive officer, Mondelēz International, said: “We’re delighted to appoint Robert to the role of Global Diversity & Inclusion Officer for Mondelēz International as we accelerate our efforts to promote inclusivity for our colleagues, our communities and through our brands,” said .
“Our ongoing commitment to reflecting the diversity of the world in which we operate is essential to the success of our business and our mission to lead the future of snacking.”
Prior to joining Mondelēz International, Perkins gained over 30 years of global experience in a range of retail, food and media enterprises, working with Boards and C-Suite leaders to deliver talent management programs that enabled business growth, including Foot Locker, Inc., Burger King, and Sony Music Entertainment.
He assumed his responsibilities last month and will be accountable to Paulette Alviti, Chief People Officer, Mondelēz International, as well as to the CEO and Board of Directors as they advance this important agenda for the company.
JOINS BOARD DIVERSITY ACTION ALLIANCE
Furthermore, Mondelēz International has joined other international organisations as a signatory of the Board Diversity Action Alliance, which seeks to increase the number of racially and ethnically-diverse leaders on the boards of corporations, beginning with Black directors. It is also accelerating change through enhanced disclosure of Board directors’ race and ethnicity and the annual reporting of diversity, equity and inclusion progress.
“Advancing diversity and inclusion across our business, and ensuring accountability for our progress, are essential to corporate governance,” said Jean-François van Boxmeer, Lead Director, Mondelēz International. “Mondelēz International is committed to board diversity, as well as to efforts to increase representation of Black leaders in its U.S. business, and I look forward to working with my board colleagues to help the organisation use its scale to increase its positive impact on the world.”
NEW MARKETING PARTNERSHIPS
Over the next three years, the company has committed to addressing local and global opportunities to further racial equity and economic empowerment by expanding its D&I initiatives across three key areas: Colleagues, Culture and Communities. These opportunities include mobilising its consumer-facing brands and leveraging its partnerships with agencies and advertising platforms to drive change, equity and inclusion.
Starting in 2021, Mondelēz International and its brands, including OREO, Ritz, Cadbury, Milka and LU, will become members of the Unstereotype Alliance, a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content, as well as the FREE THE WORK initiative, a global talent-discovery platform for advertisers to find and connect with underrepresented creators.
“Our approach to marketing celebrates the human and emotional connections our brands create with our consumers: From racial inclusion to LGBTQ+ representation, our brands have a long history of ally-ship, advocacy, and standing up for the diversity of the world in which we live,” added Martin Renaud, chief marketing officer, Mondelēz International. “We are excited to become partners of the Unstereotype Alliance and FREE THE WORK, and believe they are the perfect forums to ensure that we continue to drive diversity, inclusivity and belonging in our creative work and creative processes.”