Godiva becomes latest confectionery brand to join Earthworm Foundation
The global Godiva confectionery brand has been confirmed as the latest premium brand to join the not-for-profit Earthworm Foundation, as part of its ongoing campaigning for key environmental improvements for the cocoa supply chain sector.
As the organisation noted, the work with its latest industry member will be for an initial period of six-month phase, focused on the Belgian-founded chocolate company’s foundation for implementing its Cocoa and Forest Initiative (CFI) commitment to protect forests and the rights of people linked with growing and harvesting the cocoa used in its products.
The CFI is led by the governments of Ghana and Ivory Coast – the two biggest cocoa producing countries in the world, along with many leading cocoa and chocolate companies, including Godiva’s. CFI’s aim is to end deforestation and restore forest areas.
Furthermore, the foundation added that it will support Godiva to draft and publish a cocoa position statement and improve traceability, which it said would help the business more clearly position its position on sustainability in relation to its cocoa sourcing. Traceability work will then provide a holistic view of where all cocoa in Godiva products comes from; so that a comprehensive approach can be taken to address environmental or social issues in its supply chain.
In return, Godiva is supporting an Earthworm Foundation rurality project in Soubre, a key cocoa producing region Ivory Coast.
“Godiva is dedicated to our vision for a sustainable and thriving cocoa industry where farmers prosper, communities are empowered, human rights are respected, and the environment is conserved,” said Annie Young-Scrivner, CEO of Godiva. “We are thrilled to partner with Earthworm Foundation and support their incredibly crucial work to make value chains an engine of prosperity for communities and ecosystems.”
Earthworm Foundation has two decades of experience of transforming supply chains. Our work supporting cocoa businesses and government to protect forests around the world, and address human rights issues found in cocoa supply chains, began in 2013.
“We are excited to partner with Godiva and believe that together we can help tackle cocoa-related deforestation in West Africa, which will also help create increased value for cocoa farmers,” says Bastien Sachet, CEO of Earthworm Foundation. “During the first six months of our partnership, we look forward to collaborating to build the foundation needed to actively protect and regenerate forests.”