Innova Market Insights’ Myrthe de Beukelaar joins World Confectionery Conference

Myrthe de Beukelaar, market analyst at Innova Market Insights, a global knowledge leader in the food and beverage industry, has joined the World Confectionery Conference as a keynote speaker.

The company, headquartered in the Netherlands, has built its reputation on the extensive tracking system for new food and beverage product launches in more than 75 countries and the ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Myrthe has been with Innova Market Insights since 2018. Before starting her career as a market analyst, she had a multilingual education at the Lycée International of Saint-Germain-en-Laye in France and obtained a bachelor’s and master’s degree in Nutrition & Health at Wageningen University, the Netherlands. She also recently published two scientific papers in the Nutrition & Health space.

Her role at Innova Market Insights involves conducting analyses and generating insights that enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

She is committed to exploring market trends and new developments in the field of food science and technology and represents the company at trade shows, exhibitions and conferences.

At the World Confectionery Conference, Myrthe will highlight the latest market trends shaping the confectionery industry, with major themes of health and indulgence driving innovation.

Welcoming her to the event, Neill Barston, editor of Confectionery Production magazine, said: “Having gained a strong postgraduate education within the hugely topical field of health and nutrition, Myrthe has built a diverse range of experience working for Innova Market Insights.

“Her time with the organisation has seen her conduct research on a number of key areas at the core of the confectionery market, so she is an extremely welcome addition to our keynote speaker programme.”

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