Cadbury competition finds winning inventor of new flavour for Dairy Milk series

Cadbury competition finds winning inventor of new flavour for Dairy Milk series

A national competition from Cadbury to invent a new flavoured chocolate product has named Callum Clogher as its winner, after creating a Choca-Latte Dairy Milk bar.

The Irish 17 year-old’s creation will now join the existing range of classic products, after he won a public vote that then went on to place him against two other finalists.

As the confectionery business explained, Callum’s creation was inspired by a love for coffee and chocolate. He was able to bring this unique bar to life with the Cadbury Research & Development team in Bournville as Cadbury opened its doors to its fans for the first time. The winning bar consists of a mix of coffee cream and vanilla sandwiched in between the smooth taste of Cadbury Dairy Milk.

Following the latest competition, the company is calling upon consumers to ‘go madbury for Cadbury’ as it relaunches the Inventor competition for the second year. Shoppers now have the chance to create their very own Cadbury Dairy Milk bar, which could become the next addition to the iconic Cadbury Dairy Milk family in 2020.

Chocolate lovers can pick from a range of tasty and unusual ingredients including gooey brownie, popping candy, chilli and even edible glitter as well as classic ingredients such as raspberries, raisins and almonds. There’s over 90,000 different combinations to choose from and once the ingredients are selected entrants will be able to name their bar and explain what inspired their creation before submitting their entry.

Claudia Miceli, senior brand manager at Cadbury at Mondelēz International, says: “We are very excited to reveal Callum as the winner of our first ever Cadbury Inventor Competition. His creation was both innovative and delicious and is set to be a real hit for retailers and their shoppers. We are thrilled to be re-launching the Cadbury Inventor Competition for a second year to help retailers continue to drive sales of this much-loved brand.”

Consumers can visit www.cadburyinventor.com for more info and the chance to invent the next winning bar. Entries will be shortlisted when the competition closes at the end of September and given the chance to visit the Cadbury Chocolate Centre of Excellence in Bournville, the home of Cadbury, where they will work with chocolate experts to experiment with their ingredients and make their creations a reality. The three shortlisted bars will be available for consumers to purchase and vote for in 2020.

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