Dina Foods expands its range celebrating national afternoon tea week
UK-based Dina Foods is marking national afternoon tea week (from August 12) extending its traditional menu with sweet confectionery such as its baklawa range.
The company’s move comes in response to a noted rise in popularity of afternoon tea, with its traditional sandwiches, scones and cakes and pastries, gaining strong continued consumer interest. Hundreds of venues, large and small, are now offering high tea, and consumers are almost spoilt for choice when it comes to choosing where to go for refreshments.
As the business added, a few imaginative twists to traditional favourites are what is needed to make a menu stand out, which the London-based Mediterranean flatbread and confectionery specialist believes it can deliver.
Designed as a core part of the afternoon tea, the company’s baklawa, filo delights and other sweet finger foods have been developed to meet a growing market.
“Sweet and crunchy baklawa which are traditionally offered to friends and family at times of celebration, are becoming more and more popular with the coffee shop and afternoon tea market,” general manager Wilda Haddad explains.
The firm’s handmade baklawa is created with layers of filo pastry, sandwiched with crushed nuts, ghee, spices and honey syrup. They come in any number of varieties, for example enrobed in chocolate or layered with apricots, cranberries or mint. The pieces come in different sizes, from cocktail portions of 20g up to restaurant dessert portions of 120g.
Wilda adds that baklawa can be enjoyed not just at afternoon tea, but alongside a morning coffee or at any time of day. Coffee shops might sell little packs of two or three baklawas for customers to savour with their drink or grab and go.