Farm shop and Deli show set for the NEC

A wide display of bakery and confectionery products will be on display at this year’s Farm Shop and Deli Show being held at the NEC in Birmingham, UK.

The event, between 16-18 April, is expected to attract a broad range of industry visitors, and is set to occupy 15% more floor space than last year.

It will feature a series of live talks and debates to date, which includes the Farm Shop & Deli Live stage sessions. These include topical trends within the speciality sector such as the importance of sourcing local produce and stocking identifiable brands to add value.

‘Re-thinking retail: achieving smart integration’ will be a popular session for retailers keen to maximise their sales.

Food waste has been at the top of the media agenda for some time, as the issue weighs ever more heavily on consumers’ consciences. Matthew Fort, TV personality, presenter and writer, will be interviewed live by Richard Fox, Love Food Hate Waste ambassador, on his thoughts on food waste and sustainability and what it means for businesses.

Visitors will learn tips to reduce waste, as well as prolonging shelf life. Provenance, a similarly important issue for consumers, will also be discussed in a live interview with TV presenter Adam Henson.

With three days of sessions, visitors can expect to pick up even more advice, such as how to think differently to stay ahead of the game and keep their operations fresh; improve in-store service and boost sales; introduce a second-to-none coffee offer with top retailer and trend-setting coffee expert Elliot Wallis from Monkshood Coffee; get onboard with the latest trends in drink with CGA Commercial Director Graeme Louden; and capitalise on the booming consumer trend for free-from food through marketing, with Karen Fewell of Digital Blonde.

There will be many more sessions at Farm Shop and Deli Live, all free to attend and designed to aid retailers in boosting their own business margins.

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