TopGum extends fast-rising neutraceutical gummies with organic sugar free variety
Israel’s TopGum Industries has confirmed release of its latest offering of sugar-free, organic gummies to the nutritional health supplement category, writes Neill Barston.
Its emergence comes amid wider growth within the health product sector, as consumers continue to seek a broader array of better-for-you and wellness ranges in addition to conventional confectionery series.
The curated collection of five gummies from Top Gum includes gummies that deliver a range of ingredients such as the B-vitamin Biotin, Vitamin D, and a delicious antioxidant balanced berry blend. TopGum’s new line also includes flavor-challenging ingredients like Zinc and Ashwagandha, making them more palatable for everyone to enjoy.
According to the company’s VP of R&D and Open Innovation, Amit Hyzkihu, precision is the key to the new delivery system that makes sugar-free claims and organic certification possible. “Ticking the boxes that customers expect like sugar-free, and organic and keeping the flavor palatable is highly complex,” says Hyzkihu. “Developing the delivery system requires a highly intricate process of sourcing the right materials, handling the active ingredients with care, and knowing how they will react to the gummy process are especially important, as well.”
As the business noted, it developed the innovation that made the sugar-free delivery system possible without using sugar, sweeteners of any kind, or sugar alcohols, instead relying on the natural sweetness of the ingredient in the matrix of the gummies to provide a delicious taste experience.
The new line of gummies underlines its commitment to the gummy supplement market, having just announced this summer their designation of the company as a USDA-certified organic manufacturer.
Furthermore, the highly sought-after certification calls attention to TopGum’s adherence to the strict standards of the National Organic Program for producing and bottling organic products.
“Our organic-certified gummies are the next evolution in high-end supplementation,” explains Amichai Bar Nir, CEO of Top Gum. “Although they contain no additional sweeteners, they still deliver the same sensory enjoyment of a traditional sugar-sweetened gummy, but without the sugar. “We want our customers to be able to look forward to taking their supplements. Pills and capsules are not as much fun as enjoying a gummy that’s both delicious and good for you.”
The new line joins TopGum’s catalogue of nutraceutical-enriched gummies that are marketed as private-label supplements. It also offers custom formulations to supplement brands looking to formulate and offer gummies with their own ingredients. Using TopGum’s service, brands can take advantage of the growing gummy market faster than if they had to develop the technology on their own.
Notably, the gummy delivery system has been capturing the nutraceutical market, having growth markers that show the gummy is fast becoming America’s favourite way to take their vitamins. TopGum began its journey in Gummiceuticals in 2017, well ahead of the gummy boom that took America by storm in the last two years. Their early start is another reason Hyzkihu felt the business had already gained a strong foothold in the sector.
