Major agreement secured by Wells Enterprises for Nutella Ice Cream

A key taste sensation has been unleashed by Wells Enterprises, as it releases  Nutella Ice Cream, under an exclusive agreement with the company’s parent business, Ferrero, writes Neill Barston.

Notably, the classic hazelnut-cocoa flavor fans already love has made its official nationwide debut in a brand-new format: a smooth, creamy ice cream made with Nutella layers and swirls throughout. 

The much-anticipated new line is available in two formats, including 14-Fluid-Ounce Containers: this multi-textured, spoonable offering has been designed for slow evenings and sharing at home. Available for a suggested retail price starting at $4.36, depending on the retail channel.

Significantly, the release of Nutella Ice Cream comes in the wake of the brand’s other core innovation in the form of Peanut flavour, which hits shelves after gaining a debut by the company at last year’s Sweets and Snacks Expo. The business is set to return to the key show in Las Vegas next week, with a number of updated innovations anticipated by the business.

Furthermore, the new line from Wells is also available as 3.04-Fluid-Ounce Single-Serve Cones, delivering a premium treat for spontaneous moments on-the-go. Available for a suggested retail price starting at $5.47 for a 4-pack, depending on the retail channel.

“Nutella has been a beloved part of people’s lives for more than 60 years and bringing it to the freezer aisle is a milestone moment fans have been waiting for,” said Noah Szporn, Senior Vice President of Nutella, Ferrero North America. “We can’t wait for them to enjoy the iconic taste they love in a whole new way.”

“Nutella is one of the most trusted flavors in the world and our job was simple: don’t mess it up. Every decision we made was in service of delivering exactly what fans expect, now in a format they can enjoy straight from the freezer,” said Isabella Chia, Chief Marketing Officer at Wells Enterprises.