Mars elevates Snickers experience with new Pecan ‘flatware-worthy’ series

For those looking to experience a slightly more civilised summer snack, Mars Wrigley has served-up its latest addition to its flagship Snickers range, with a new pecan flavour that is anticipated to make waves this month, writes Neill Barston.

As the brand asserts, the much sought-after flavour almost demands to be eaten with a knife and fork, following on from key releases from the brand at this year’s recent Sweets & Snacks Expo event in Indianapolis, US.

The Snickers Pecan Flatware-Worthy Set elevates your little treat experience by featuring a blend of caramel, smooth nougat, and milk chocolate featuring in a classic Snickers bar, but with the added buttery richness of pecans taking the flavour experience up a notch.

“At Mars, we love surprising our fans with unexpected ways to enjoy their favourite treats,” said Martin Terwilliger, Marketing Vice President, Mars Wrigley North America. “The Snickers Pecan Flatware-Worthy Set is a playful take on consumers’ desire to enjoy those little treat moments throughout the day, in a way that only Snickers can deliver — because Snickers Pecan isn’t just a treat, it’s a moment.”

As the business added, brand fans can channel their inner fancy by heading to SNICKERS.com/PecanFlatware to purchase the limited-edition Snickers Pecan Flatware-Worthy Set for only $1.99. Drops will happen three times between now and June 25. Be among the first in line to elevate your treat moment to peak pecan prestige by signing up for email reminders with information on when the next drop is happening. If you miss the chance to secure  the Pecan Flatware-Worthy Set as part of the initial promotion, fear not, the hotly-anticipated bars are available at retailers nationwide all year long in Single Size (1.41 oz) and Share Size (2.82 oz).