Mars Wrigley
M&Ms ‘spokescandy’ social media backlash sees new characters withdrawn
M&Ms has been hit with a US consumer backlash against its newly-introduced ‘spokescandy’ characters that have been branded by some American national media observers as ‘woke’ publicity, sparking thousands of online social media posts, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Sustainability
Mars confirms key focus on M&M’s for Super Bowl treats promotion
Mars has confirmed that its key M&M’s range is kicking off 2023 with a momentous return to the Super Bowl, which stands as one of the prime snacking occasions for the US market, writes Neill Barston.
Mars aims to support women ‘flipping the status quo’ with latest M&M series
Key Mars brand M&Ms has launched a special series of packs focused on all-female characters as part of a drive to support women who are ‘flipping the status quo’ in their careers, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Regulatory, Sustainability
Mars Wrigley Australia plans paper-based packaging for chocolate ranges
A major environmental move has been delivered by Mars Wrigley Australia, as it commits to moving all its nationally-made chocolate ranges to paper-based packaging, reports Neill Barston.
Business news, Cocoa & chocolate, Processing, Regulatory, Sustainability
Mars Wrigley’s festive ‘Bounty ban’ prompts social media industry response
A decision by Mars Wrigley to trial festive Celebrations tubs without Bounty sweets in the wake of a consumer survey has seemingly divided the confectionery sector, prompting concern expressed on social media, writes Neill Barston.
Exclusive: Global Halloween confectionery celebrations taken to a supernaturally fine new level
Global celebrations for Halloween will be kicked-off in ghoulishly fine fashion this evening, with a host of confectionery playing its traditional central role in festivities around the world, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Packaging, Processing, Sustainability
Mars Wrigley collaboration with Olyns aims to ‘gamify recycling’ with innovative industry trial
Mars Wrigley has moved the dial on its environmental improvement drive further with a fresh collaboration with Olyns, a recycling technology business, in a new venture that makes collecting plastic sweets and gum containers into a gaming experience, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Regulatory, Sustainability
Mars Wrigley plans Halloween confectionery waste initiative
Mars Wrigley has moved to help minimise Halloween confectionery waste in working with digital waste and recycling business Rubicon Technologies for recyclable trick or treat bags, writes Neill Barston.
Mars Wrigley nears target for verified responsibly sourced cocoa
Mars Wrigley has confirmed it is closing in on a core sustainability target, stating that from 2023, 100% of its supplies purchased for its direct factory operations in Europe will be verified as responsibly sourced cocoa, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Regulatory, Sustainability
Mars Wrigley appoints new vice president for marketing in Europe CIS & Turkey
Mars Wrigley has enhanced its leadership team in naming Alejandro Pinillos as its new Vice President of Marketing for Europe, CIS & Turkey, writes Neill Barston.
Mars Wrigley notes progress on traceability for cocoa supply chains, yet acknowledges challenges
US-headquartered confectionery giant Mars Wrigley, today has released a key update on its Cocoa for Generations progress report on delivering sustainable supply chains, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Sustainability
Mars Wrigley makes core digital online move adopting Instacart deliveries
A decisive online retailing move has been made by Mars, as it confirms a decision to make some of its biggest confectionery brand available through same-day delivery via Instacart, reports Neill Barston.
UK retailers report Mars Bar shortage, amid record levels of food sector price inflation
UK Shoppers have experienced a shortage in core Mars Bar lines in a number of major stores and online retailing operations, according to national media reports this week, writes Neill Barston.
Business news, Cocoa & chocolate, Regulatory, Sustainability
Starburst series axed in Australia amid supply chain price rises
Fans of Mars Wrigley’s popular Starburst lollies have taken to social media to call for a reversal of a decision by the company for removing the product range from shelves in Australia, writes Neill Barston.