Mars Wrigley
Mars Wrigley backs both England and Scotland with its Euro 2020 Snickers campaign
With the pandemic-delayed Euro 2020 football championships in full flow, Mars Wrigley UK has unveiled a timely Snickers chocolate series campaign as it sponsors England and Scotland in the tournament, writes Neill Barston.
Mars delivers latest CFI forests cocoa sustainability progress report
Mars Wrigley has joined major confectionery groups in releasing its latest Cocoa and Forests (CFI) Initiative report, detailing key progress towards delivering a deforestation-free cocoa supply chain within West Africa by 2025, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, Processing, Sustainability
Mars Wrigley aims high with Google Cloud partnership for world’s first Maltesers AI Cake
Mars Wrigley UK has posed a key culinary question of whether taste can ever be digitised? The answer, it seems, is yes, with its Google Cloud partnership developing the world’s first Maltesers AI Cake, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Processing
Mars Wrigley strikes deal with Danimer Scientific for eco-friendly Skittles packaging
US-headquartered Mars Wrigley has forged a two-year sustainability deal with biodegradable materials business Danimer Scientific, in a joint venture developing home compostable packaging, writes Neill Barston.
Business news, Cocoa & chocolate, Food safety, New products, Packaging, Processing, Regulatory, Sustainability
Confectionery takes its place at the tip of a potential robotic retail revolution
Amid all the challenging headlines of the past year, it’s something of a relief to encounter some slightly more upbeat news that greeted us with the novel confectionery innovation of a US pilot of a robot serving customers in a New York store.
Business news, Cocoa & chocolate, New products, Regulatory, Sustainability
Mars trials breakthrough US robotic serving system to engage in-store shoppers
A breakthrough confectionery experience has been trialled in New York, US, as Mars Wrigley teams up with retail group Wakefern Food Corp, and technology firm Savioke, for an eye-catching robot serving venture, reports Neill Barston.
Business news, Cocoa & chocolate, New products, Packaging, Processing
Mars Wrigley delivers latest human rights report on its cocoa supply chain actions
Mars Wrigley has released a major industry report detailing its efforts and progress on helping deliver impact on human rights in the cocoa supply chain, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Processing, Regulatory, Sustainability
Mars Wrigley releases Balisto bar paper-based packaging for German market
Mars Wrigley Germany has become the latest major brand offering a chocolate bar series, the Balisto, in a paper-based packaging for the first time, in a deal with its retail partner German retail partner EDEKA Minden-Hannover, writes Neill Barston.
Business news, Cocoa & chocolate, New products, Packaging, Sustainability
Mars Wrigley’s Alex Arnaud Assanvo to lead key sustainability scheme
Alex Arnaud Assanvo, a director of corporate affairs for cocoa within Mars Wrigley’s European operations, has been appointed to lead a key sustainability scheme as executive secretary of the Ghana and Ivory Coast Cocoa Initiative, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Sustainability
Mars reduces bar size for 100 calorie range, instead of reformulation
Mars Wrigley has delivered a key move in offering reduced sizes of its Twix, Mars and Snickers lines to deliver 100 calorie or less options, in preference to recipe reformulation of the core lines, writes Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Processing
KIND snacks group pledges measures of support for tackling racial inequality
The Kind snacks group, recently acquired by Mars Wrigley, has confirmed to a number of measures tackling racial inequality in the US, including supporting educational and social initiatives, writes Neill Barston.
Mars brand KIND acquires Nature’s Bakery business amid increase in healthier option snacks
The Mars-owned healthy snacking brand, KIND, has moved to acquire Nature’s Bakery, a family-owned US company specialising in fig bars and soft-baked foods, reports Neill Barston.
Business news, Cocoa & chocolate, Ingredients, New products, Regulatory
Mars Wrigley drives its packaging recycling goals with latest M&M packet design
Mars Wrigley has progressed its commitment for 100% of its packaging to be reusable, recyclable or compostable by 2025, extending its pledge to its latest M&M Choco range in France, reports Neill Barston
Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Sustainability
Industry calls on Boris Johnson to extend consultation on banning online ads for high fat and sugar ranges
The UK’s Food and Drink Federation has joined major brands including Mars Wrigley, Mondelez International, Haribo and pladis in calling on British Prime Minister Boris Johnson to extend government consultation on banning online advertising of foods high in fat, sugar and salt, writes Neill Barston
Business news, Cocoa & chocolate, Ingredients, New products, Processing, Regulatory, Sustainability