M&M’s peanut butter and jelly flavour set to make an impact
Mars Wrigley has unveiled its first new flavour for M&M’s in the past two years, with the much-anticipated arrival of its peanut butter and jelly flavour combination, writes Neill Barston.
As Confectionery Production reported recently, the company made another major showing at this year’s Sweets & Snack Expo in Indianapolis, with innovation across the board.
This now includes the roll-out of its M&Ms brand new flavour that has reportedly met with a favourable initial response from fans, who have noted that its latest iteration is a bold move to play on a nostalgic love of a US-favourite sandwich.
Significantly, as industry observers noted, the company has previously engaged in fruit flavours, with a limited edition back in 209 offering a strawberry variety of the flagship brand, which was reportedly discontinued several years later.
The new line is set to be made available online from this December, available in single (1.6oz bags), as well as a sharing option, at 8.6 ounces.
“Peanut butter and M&Ms have always been a popular flavour with our fans, so we are excited to double down on their excitement, with a twist,” said Gabrielle Wesley, chief marketing officer for Mars Wrigley North America.
“Our new M&M’s peanut butter and jelly taps into a cross-generational staple, turning a delicious snack into a bite-sized treat to be enjoyed and shared.”
