Nestlé aims for magical Christmas with latest season’s confectionery line-up
Nestle's latest Christmas line-up offers key limited edition lines. Pic: Nestle
Nestlé Confectionery has delivered a broad series of confectionery for its Christmas 2023 line-up, consisting of classic holiday treats and brand-new winter wonders, including special editions of Quality Street, After Eight and Smarties, reports Neill Barston.
With the festive season proving one of the most significant in the confectionery calendar, the company’s latest UK launches offer distinctive flavours and textures that have been designed to capture the spirit of the season across its core series.
Notably, Quality Street has introduced a new bar on the block for Christmas 2023. Two favourite flavours have been fused together to create a distinctive offering – the new Quality Street Collisions Hazelnut & Caramel Chocolate Sharing Bar brings together indulgent caramel, a smooth hazelnut filling, and crunchy hazelnut pieces all encased in milk chocolate.
Also this Christmas, Quality Street fans can find a new shaped The Purple One sweet, available exclusively in a limited number of The Purple One Bags. As part of a trial, a small number of Quality Street tubs, cartons and tins will also include the Orange Crunch sweet in a slightly different shape. Both sweets will take on the shape of the Caramel Swirl sweet but will maintain their unique and well-loved flavours.
Jemma Handley, Senior Brand Manager for Quality Street, commented: “We are trialling a different shape for two of our sweets this Christmas season. We know how iconic Quality Street sweets are and we have made sure that it is the same great tasting Purple One and Orange Crunch that people know and love inside their iconic coloured wrappers.”
As for After Eight, a new treat is arriving in time for the festive season, the After Eight Winter Fondant bag is made up of iconic London landmark shaped mint fondant sweets. Returning once more is After Eight Gin & Tonic & Mint, featuring a gin and tonic-flavoured mint fondant enrobed in rich dark chocolate.
Debbie Bowen, Senior Brand Manager for After Eight, said: “The After Eight Winter Fondant bag is made up of individually wrapped chocolates that bring to life our quirky British Heritage by iconising some of our great land marks.”
Furthermore, Smarties Candy Cane Giant Tube contains a special mix of red and white milk chocolate Smarties while Aero Candy Cane Bubbles have a delicious, aerated vanilla flavour centre and half red and half white shell.
Rowntree’s Randoms Festives are also new for 2023. Wrapped in winter wonderland-themed packaging, the new sugar pouch contains festive and random jelly shapes in delicious fruity flavours. White chocolate fans will be keen to try the new Milkybar Speculoos. These are being made available in several stores including Tesco, Booker and OneStop.
