Exclusive video: ISM Middle East event preview interview
ISM Middle East director Hartmann is set for a new role as director of Anuga. Pic: Neill Barston
A dynamic array of innovative sweets and snacks will be on show at this year’s ISM Middle East, fast-approaching at the Dubai World Trade Centre.
Taking place between 8-10 November, hundreds of businesses will be exhibiting at the event representing dozens of countries around the globe with their latest offerings for the MENA region.
In our latest exclusive video interview (below), Editor Neill Barston speaks to event director Jan Philipp Hartmann, on prospects for the trade fair – which makes its debut under ISM branding from its former guise as Yummex. We discuss the evolution of the show, key trends and what to look out for at this year’s must-see show for the Middle East.