Mars Wrigley’s 80th anniversary for M&M’s capped with being named among top five US brands

Mars Wrigley’s flagship M&M’S confectionery brand has capped its 80th anniversary celebrations with being recognised as being among the top five best brands in the US, by YouGov global research group, reports Neill Barston.

It comes as the classic sweet treat opens three new stores at Disney Springs in Florida, the Mall of America, Minnesota and Berlin, Germany; as well as expanding its online presence, and launching a suitably festive White Chocolate Pretezl Snowballs range for Christmas 2021.

With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including Dove, Extra, M&M’s, Milky Way, Snickers, Twix, Orbit and Skittles.

“Our consumers have considered M&M’S a favourite for more than 80 years, and to be ranked among the very best brands in America is especially exciting,” said Sarah LongMars Wrigley’s Chief Marketing Officer for North America. “This is a wonderful way to cap off a milestone year for M&M’S and makes us even more eager to bring more smiles to our fans around the world in 2022 and beyond.”

The top five best brands in the United States ranking comes as M&M’S caps off anniversary celebrations that took place this year, which included the opening of three new M&M’S stores around the world – bringing our global retail footprint to seven venues where M&M’S fans can interact with the iconic brand, new and exciting customisable products at plus an ever-evolving line-up of flavour innovations such as M&M’S MIX and the recently released M&M’S White Chocolate Pretzel Snowballs.


Related content

Leave a reply

Confectionery Production