Hershey releases its largest ever series of Christmas confectionery
US confectionery group Hershey has unveiled its largest ever series of treats for the festive season ahead, unveiling a total of 13 new product innovations across its portfolio, reports, Neill Barston.
As the business explained, it has taken inspiration from classic candies for its latest series, with its latest arrivals including Reese’s Peanut Brittle Flavoured Cups and KitKat Gingerbread cookie flavoured miniatures.
Adding to the magic of the season are Hershey’s Kisses, and Dr. Seuss’s The Grinch – two iconic brands known for spreading holiday cheer – are partnering to help make the holidays extra special with limited-edition Hershey’s Kisses milk chocolates with Grinch Foils.
The famously mischievous movie character also has a few sneaky surprises up his sleeve for fans to enjoy later this holiday season, with the latest ranges being available for a limited period only.
“The holidays are a time to create new special memories, so we wanted to make sure your season is sweet in a big way with your favorite flavours, fun holiday shapes, and new ways to enjoy the treats and tastes you love,” said Melissa Blette, senior associate brand manager, Hershey holiday team. “This season is our biggest line-up of holiday offerings so, no matter how you are spending the holidays this year, there is a treat waiting for you to enjoy all to yourself or with a loved one.”
The range from Reese includes its brittle flavoured cups, available in king sizes as well as a bags of miniatures, as well as the brand offering a 15-inch snack size tree giant gift box ($11.99), in addition to its peanut butter cup yardstick (retailing at $14.99).
Meanwhile, Hershey’s kisses milk chocolates with Grinch foils in a 7.4oz bag retail at $2.99, alongside a can variety designed as an ideal stocking filler ($2), as well as a cookie flavoured Hershey bar ($0.89).
For its part, KitKat will be feature with its gingerbread cookie flavoured miniatures ($2.99), as well as further releases including York Peppermint pattie snowflakes, and Whoppers Snowball Theatre Box malted milk balls. wrapped in a new vanilla-flavoured creme.
Additional products include Reese’s Peanut Butter Ugly Sweater, Hershey’s Milk Chocolate Reinder featuring some of Santa’s best helpers Comet, Vixen and Dasher, as well as Heath Toffee Milk Chocolate Miniatures, which are dressing up for the holidays in festive new packaging.