Swedish food-tech company announces first UK listing for healthy & indulgent snacks

Stefan Lagerqvist, Nick's CEO, with some of the company's ice cream offerings

Nick’s, the Sweden-born food tech company that uses the newest innovations in confectionery science to create healthy and indulgent snacks, has launched in the UK, with the company’s products now available at all WHSmith stores across the country.

WHSmith will stock a selection of Nick’s chocolate bar products, including its Coconut, Peanuts n’ Fudge, Crunchy Caramel, and Soft Toffee.

Established by founder Niclas Luthman (Nick), Nick’s launched in Stockholm in 2017, and is currently providing its products to millions of customers across 16 markets, including the US. In the UK, Nick’s confectionery is currently sold through WHSmith and Amazon, with a number of key retailers set to be announced over the coming months.

The UK launch follows the unprecedented success of Nick’s in the US, where it, in addition to its popular confectionery, is the exclusive provider of a range of ice creams made with Epogee (EPG) fat, the world’s only fat with insignificant calorie content and an ingredient protected with 14 patents. With direct-to-consumer sales currently exceeding that of Ben & Jerry’s, Nick’s has quickly become one of the fastest-growing ice cream brands in America.

A key ingredient to the company’s success, it notes, has been its approach to product development, which is rooted in research and science, and the result of the work of a small in-house team of top-level scientists, chemists, and product engineers. Using the newest technology and innovation, including unique processes and formulas for replacing sugar with natural ingredients, Nick’s says it can ensure its snacks are significantly healthier than that of global confectionery brands, while bringing the same level of indulgent taste.

Stefan Lagerqvist, CEO at Nick’s comments: “We are really pleased to work with WHSmith as our first retail partner in the UK, an exciting and important new market for us. Our products are just as delicious as those of the market-leading confectionery brands, but with the potential to significantly reduce the consumer’s sugar intake. With widespread market penetration here, we know that we can make a significant impact on the health of the general public, and that’s really the end goal of everything that we do.”

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