Belgian chocolate brand Guylian teams up with Metsä Board for environmentally friend packaging
Belgian premium chocolate brand Guylian has teamed up with packaging specialist Metsä Board to enable it display PEFC forest management certification on its classic selection box ranges, writes Neill Barston.
The company, which is renowned for its seashell and seahorse-shaped chocolates, manufactures up to 75 tonnes of its series every day, carefully packed into bright, white boxes that are as notable as the sweet treats inside.
Sustainability and conservation are at the core of Guylian’s business. The company has supported the Project Seahorse marine conservation project for over two decades, and it also contributes to initiatives to improve the livelihoods of cocoa farmers and ensure cocoa is responsibly sourced.
“Metsa Board supplies the converter serving Guylian with quality paperboards; Guylian contacted us to find out about the forest certification process and how to get started,” says Tom Symons, Sales Manager Benelux at Metsä Board.
“Guylian is constantly looking for ways to make its business and products more sustainable, and its packaging materials are an important part. We worked closely with the company to help them understand the requirements of FSC and PEFC certification and what they needed to do to be able to display a certification logo on their boxes,” Tom continues.
Metsä Board’s team of sustainability experts put together a comprehensive package of information for Guylian. “Once Guylian had opted to pursue PEFC certification, we helped them liaise with PEFC Belgium. We also held a number of sessions to go through questions, concerns and next steps.
“We have an excellent relationship with the Guylian organisation and are very pleased to have been able to help them achieve their goal. The PEFC logo has been proudly displayed on all their chocolate boxes since April 2020,” Tom concludes.