Keebler partners with Girl Scouts of the USA for debut fudge-dipped ice cream
American confectionery group Keebler teamed up with Girl Scouts of the USA (GSUSA) to introduce the company’s first-ever flavoured fudge-dipped ice cream cone series, as a key expansion to its series.
The new line feature custom dark chocolate and the same peppermint oil used in Girl Scout Thin Mints which has become an established favourite of the brand.
As Keebler, which is now part of the Ferrero group, added, it is always looking for new ways to innovate and collaborating with Girl Scouts provided an opportunity to deliver the Girl Scout Cookie flavor to ice cream cone lovers in a new way.
“With the help of Girl Scouts and a little magic from the Keebler Elves, we’re able to bring a delicious Girl Scout Cookie flavour to summertime,” said Brian Lutz, Senior Brand Manager, Keebler Cones.
Keebler Girl Scout Thin Mints Dipped Cones are now available in retailers nationwide, and a 12-pack of cones can be purchased for a suggested retail price of $3.69. The packaging carries the Thin Mints signature Girl Scout Green colour and the Girl Scout Trefoil.
Girl Scouts presently has millions of members, volunteers, and alums, with the organisation aiming to help foster a lifetime of leadership and success. GSUSA’s licensing program royalties fund valuable leadership programming for girls in science, technology, engineering, and math (STEM); outdoor adventure; entrepreneurship; and many other areas vital to girls’ learning and confidence-building.
