Nestlé unveils $5.75 billion deal for Bountiful Company’s core brands, including Nature’s Bounty

The Swiss-based Nestlé group has moved to secure a $5.75 billion deal for the core brands of the Bountiful Company, a key player in global nutrition and supplements market, including functional gummy ranges, reports Neill Barston.

As the business noted, the deal with the company’s investment firm owners KKR, the agreement covers high-growth ranges including Nature’s Bounty (which offers a number of nutrient-enhanced gummies), Solgar, Osteo Bi-Flex and Puritan’s Pride, and the company’s US private label business.

These brands will be integrated into Nestlé Health Science, creating a global leader in vitamins, minerals and nutritional supplements, which is notable area of development amid the ongoing coronavirus pandemic.

The Bountiful Company’s sports and active nutrition brands Pure Protein, Body Fortress and MET-Rx, as well as Dr.Organic and the Canadian over-the-counter (OTC) business, which according to Nestle, are not compatible with its Health Science portfolio, are therefore not included in the deal. The transaction is expected to close in the second half of 2021, following the completion of customary closing conditions, including regulatory clearance.

“Vitamins and supplements are a key part of our business and have contributed to strong growth acceleration,” said Nestlé Health Science CEO Greg Behar. “This acquisition complements our existing health and nutrition portfolio in terms of brands and channels. It will establish Nestlé Health Science as the industry leader in mass retail, specialty retail, e-commerce and direct-to-consumer in the US, while offering significant opportunities for geographic growth.”

“Today’s announcement from Nestlé Health Science recognises the transformation of The Bountiful Company over the past 3 years, as well as the collective value and capability of the organisation. I am incredibly grateful to the more than 4,500 colleagues around the globe who have worked tirelessly to get us to this point,” said Paul Sturman, President and CEO, The Bountiful Company. “As a leader in global nutrition, we take seriously our responsibility and role in consumers’ health and wellness. We’re incredibly proud of the trusted brands we’ve built and are confident that they will be strong assets for Nestlé.”

By combining the The Bountiful Company’s core assets together with Nestlé’s leading science and innovation in health and nutrition, Nestlé is well placed to accelerate benefits in prevention and treatment solutions to consumers across the world.

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