Besana creates luxury chocolate-coated dates for Ramadan
Italian-based ingredients business Besana has partnered with Marks & Spencer (M&S) to release the Medjool Date Selection ‘Ramadan Kareem’, luxury filled, and chocolate-coated Medjool dates, reports Neill Barston.
The dried fruit and nut specialist, which recently became part of Spanish headquartered Importaco food group, has specialised in producing special and customised products for festivities across the world, delivering a wide range of premium products.
Its latest release timed for month-long Ramadan religious season beginning on 12 April, offers a premium tray of sweet dates filled to the brim with an exquisite variety of nuts, coconut, orange, and chocolate.
“We are thrilled to announce our new product offering in partnership with M&S. Ramadan is an important festivity for many people across the world, and we hope that UK customers will enjoy our exquisite selection,” said Besana’s R&D Manager Rita Iacoviello.
Besana’s selection is neatly packed within a square 350-gram tray, making it the perfect gift box. The transparent cover provides a glimpse of the handcrafted, bespoke product, while the dark green sleeve evokes the holy colour of Islam. Besana has worked closely with M&S to ensure that the product design offers the highest and tailored quality in the market.