Valeo Foods expands portfolio with Germany’s Lübecker marzipan brand

The Valeo Foods Group has completed its acquisition of German-based Schluckwerder Holding confectionery business, owned by private equity firm Novum Captial, reports Neill Barston.

According to the Dublin-based business, the deal means its annual revenues will increase to approximately €1.2 billion, further consolidating its position as a key global business with units in the UK, Europe and Ireland.

Following the purchase of Schluckwerder, revenues at Valeo Foods’ European business unit will increase to approximately €283 million. Its UK business unit has revenues of over €583 million with a further €319 million generated in Ireland. The deal will be subject to regulatory approval, and further details of the transaction have not been disclosed.

Established in Ireland in 2010 as a portfolio business of CapVest Partners LLP, Valeo Foods has expanded significantly in recent years through acquisition-led growth and is the producer and distributor of leading ambient food brands including Kettle crisps, Rowse honey and Jacob’s biscuits.

Schluckwerder, founded in 1956, is the leading German producer of specialist high quality confectionery, including the 175-year-old ‘Lübecker marzipan’ brands, Erasmi and Carstens.

These brands, which are produced using premium ingredients for its long-established company, have been distinguished by EU protected geographic designation status since 1996.

Furthermore, Schluckwerder also produces nougat, chocolate rings, fondant, crocant and praline treats popular with consumers across Germany. Additionally, Schluckwerder operates a successful private label business and counts leading German and international retailers among its customers. Over 25% of Schluckwerder’s products are sold outside Germany.

Schluckwerder operates three modern production facilities in Lübeck and Adendorf and has 480 employees, bringing Valeo Foods’ total workforce to approximately 4,500.

Welcoming the transaction, Seamus Kearney, Group CEO, Valeo Foods, said: “Schluckwerder is a great business that is supported by an extensive team of excellent people and it significantly strengthens our presence in Continental Europe. Its purchase represents the continued realisation of our strategy of building a major international food business where we see further attractive opportunities for expansion.

“Schluckwerder is our first German acquisition and we expect to further grow our European business unit alongside our existing significant platforms in the UK and Ireland. Valeo Foods will continue to focus on targets in categories with stable demand characteristics where we can apply our team’s deep experience and expertise to drive sustainable growth.”

In addition, last month, Valeo also completed the acquisition of It’s All Good, the UK’s leading tortilla chip manufacturer with the premium tortilla brand, Manomasa. It’s All Good joins Kettle Foods, Tangerine Confectionery and Big Bear Confectionery as part of Valeo Foods’ expanding Snacking division.

Valeo Foods’ growing product range, sold in over 106 countries around the world, include numerous iconic leading brands across categories such as snacking & sweet treats, confectionery, health & wellness, baking & meal ingredients and foodservice.

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