KIND snacks group pledges measures of support for tackling racial inequality

The Kind snacks group, recently acquired by Mars Wrigley, has confirmed to a number of measures tackling racial inequality in the US, including supporting educational and social initiatives, writes Neill Barston.

As the company explained, it remains committed to help in providing support for communities of colour, contributing towards legal representation, as well as support on areas food and health.

One of its key area is a  partnership with the National Collaborative for Health Equity (NCHE), an organisation striving for racial justice to create a more equitable society for all Americans.

Consequently, KIND’s actions include its foundation donating $100,000 to racial justice organisations, such as NAACP Legal Defense Fund and Equal Justice Initiative.

In terms of eduction, it is adopting two historically Black colleges and universities, Florida A&M and North Carolina A&T State Universities, to help further support and provide opportunities for tomorrow’s changemakers.

Through this adoption program, KIND has committed to fund over $100,000 in student scholarships and create a programme that offers students opportunities to earn internships, career coaching, and networking.

In addition, it is releasing its second-annual KIND equality bar in support of the next generation of changemakers. This represents a world that’s beautifully diverse, inclusive and equitable. It will also  be donating one million of its bars to food insecure communities with NCHE’s assistance and has made a donation of $25,000 to support NCHE leaders addressing food security and injustice in local communities.

The business is also adjusting its KIND Kids packaging to be more inclusive and reflective of diversity in the US.

“People of Colour have been disproportionally exposed to long-standing inequalities rampant across our healthcare system, economy, and society,” says Daniel Lubetzky, KIND’s Founder and Executive Chairman. “Overcoming these challenges will require all of us to deepen our commitment to standing up against injustice and taking stock of our own actions, big or small, each day. As a global brand and movement, KIND has an even greater opportunity and responsibility to make an impact.”

“Racial injustice, inequality and inequity create a public health crisis that we must all be committed to addressing and solving together,” says Gail Christopher at the National Collaborative for Health Equity. “We’re thrilled to be taking action and collaborating with KIND to help ensure the next generation experiences an equitable and inclusive society that prioritises health and well-being in our country.”

Part of the multi-year KIND Snack & Give Back Project, the KIND equality bar incorporates silhouettes representing people with various skin tones uniting together for equality. The bar comes in one flavour, Salted Caramel Dark Chocolate Nut, and is available on,, in-store at Meijer and Hy-Vee while supplies last.

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