Sensient reveals its colour of 2021 for key product ranges
Sensient Technologies has unveiled its 2021 Colour of the Year as“Rising Orange,” chosen as an optimistic shade symbolising consumers’ desire to recharge and re-energise themselves after a particularly challenging period.
As the company, which works extensively within confectionery including gummies, noted, the coronavirus pandemic has disrupted life everywhere, leading to enhanced levels of stress and feelings of social isolation that has in turn affected businesses, institutions, and government affairs.
From cheering on our everyday heroes to mourning lost loved ones and friends, the problems of 2020 have consumers anxiously awaiting a new dawn. “Evocative of the colours of a new dawn, “Rising Orange” is a hue, weathered by the unprecedented times of the pandemic, but optimistically bright for restoration in the New Year. It’s a joyful, enthusiastic orange full of hope, to awaken consumers’ energy for renewal,” explained Mike Geraghty, President of Sensient Colours.
While consumers seek comfort, they are also in pursuit of renewal and newness, which are the components of the “Rising Orange” taste profile created by Sensient Flavors & Extracts; a combination of bright citrus and refreshing orange blossoms, with a comforting fruity profile offering that delivers a burst reminiscent of a childhood-favourite candy. Our ability to manage our wellbeing is being challenged more than ever in 2020. “Sensient’s 2021 Colour of the Year, “Rising Orange” symbolises consumer desire to move forward” added Paul Manning, Chairman and Chief Executive Officer of Sensient Technologies.
“I am extremely proud of the international collaboration among the Sensient Technologies global marketing teams. The ability to harness and synthesise collective insights to bring forth a powerful trend on a topic that we are so passionate about—colour,” noted Manning. Sensient’s “Rising Orange” Colour and Flavour formulations are available across a range of food, beverage, pharmaceutical and personal care applications, notably colour cosmetics, beverages, vitamin gummies, and other confections.