Gerhard Schubert teams up with Winckler & Co exhibiting at Japan’s FOODtech

Packaging equipment firm Gerhard Schubert teamed up with Winckler & Co, as its trade partner in Japan, to exhibit core lines at FOODtech in Makuhari, writes Neill Barston.

The company showcased its Flowpacker ranges at the regional event between November 25-27, which is regarded as one of the largest B2B trade fairs for food processing and automation technology in Asian, taking place despite the ongoing coronavirus pandemic.

It attracted a total of 400 companies presenting their latest ranges – live or virtually on site, with Schubert able to demonstrate the versatility of one of its most significant product lines in terms of its  robot technology and compact design.

As its  partner for the Asian region, Winckler is a German trading company that was founded in Yokohama as early as in 1885. Over the last decades, it has established itself as one of the leading importers of European industrial machinery to Japan.

It offers its customers and partners the highest level of technical expertise and service quality in the various branches of industry. “Its broad presence in several centres throughout the country and Winckler’s strong commitment to service are an excellent fit with our own corporate philosophy. This is exactly the trading partner we were looking for to expand our business activities in Japan,” says Marcel Kiessling, Managing Director Sales and Service at Schubert, who is delighted with the new partnership.

Michael Voelskow, sales representative at Winckler, noted that he was proud to represent the interests of Schubert and its well established range of machines, in Japan: “Good accessibility and a comprehensive, distinctive support structure with a direct local approach play a major role in the demanding Japanese business culture. We are pleased to open doors for Schubert with our extensive experience in this field, which would previously have been much more difficult to penetrate due to cultural differences.”

With further trade fair appearances planned, Schubert said it will also benefit from the fact that Winckler is represented in Japan with several offices and technical centres in Yokohama, Nagoya and Kobe. Additionally, the trading company distinguishes itself worldwide with its extensive knowledge of a wide range of industrial sectors.

In addition to specialised expertise in the areas of food, pharmaceuticals, cosmetics, plastics and printing, the portfolio includes services such as technical consulting, customer training, installation support, a variety of on-site services and troubleshooting.

As with the Schubert family business, the importer’s multilingual sales staff act as project managers, focusing on a narrow product range. They accompany a project with and for their customers through all phases of the project lifecycle. The objective is to offer all services from a single source: from the initial machine design to long after the customer’s production has started.

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