Divine Chocolate agrees Nisa store deal marking national chocolate week
Ethically focused brand Divine Chocolate has agreed a deal to launch eight of its 90g sharing bars in Nisa stores within the UK to coincide with national Chocolate Week celebrations.
As Confectionery Production previously reported, the Fairtrade certified company, which also has B Corp status in recognition of its sustainability focus, was acquired this summer by German firm Weinrich, a specialist in private label confectionery.
Marcela Flores, Divine’s Commercial Manager, said: ‘We’re delighted to launch Divine chocolate bars in Nisa stores. It’s been fantastic to work with Nisa’s buying and marketing teams as they’ve been so enthusiastic towards our brand and what it stands for: treating growers fairly whilst caring for the planet. We’re looking forward to working together and offering their customers delicious, sustainable chocolate.’
Divine Chocolate is proud to be the highest scoring B Corp food business in the UK, which means they ‘meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose’. Divine has a unique business model. Kuapa Kokoo is a farmer cooperative in Ghana who grow the quality cocoa that makes Divine Chocolate so delicious, and they also own a stake in the company. This means the farmers receive a share of the profits they help to create, giving them more to invest in their families, farms and communities.
Emma Lambert, Nisa’s Wholesale Category Controller, added: “we are excited to launch Divine into our stores, it has a great story behind it to differentiate itself from other chocolate brands.”
Furthermore, the business added a total commitment to Fairtrade, social enterprise and B Corp, Divine promises to continue to champion farmers and is committed to maintaining a sustainable & traceable supply chain driving positive change around the world.