Callebaut chocolate launches latest campaign for sector professionals

Belgian chocolate brand Callebaut has unveiled its latest multimedia initiative – “Everyday Inspiration’ targeting chefs, and those working within the food service and hospitality sector with fresh ideas for their culinary ranges.

As the company explained,  consumer expectations continue to rise and traditional mealtime occasions become ever more fluid, its new campaign is set to offer operators the opportunity to maximise the potential of sweeter options throughout service.

It also features Mona Lisa decorations, adding colour, flavour and textures to the new range of recipes. Catering for diners both on the move and those taking a more leisurely approach, ‘Everyday Inspiration’ provides creative business support for every type of outlet.

Focusing on helping all channel operators maximise profit whilst delivering accessible and on-trend sweet treats that will keep customers coming back for more; ‘Everyday Inspiration’ launches with a brand-new bank of inspiring recipes, Inspire – a bi-annual magazine helping end users drive dessert and sweet treat sales, as well as profit calculations for each serve, inspirational imagery and much more.

Vincenzo Mangano, Sales Director Gourmet at Callebaut UK & Ireland comments: “Our latest campaign, ‘Everyday Inspiration’, aims to demonstrate the ease and importance of offering quality yet diverse desserts and sweet treats in every channel. From our Ruby Chocolate Crème Brûlée to our Peanut Butter Sea Salt Chocolate Brownies, there is something for everyone to enjoy at any time of day, and by using Callebaut you can be sure of consistent quality every time.” For more details, see www.fortheloveofchoc.com

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