ProSweets Cologne 2010 sets new records

Two rather slow days out of four but ProSweets still sets a new attendance record. Taking place for the fourth time, the 325 suppliers saw more than 19,000 trade visitors from 60 countries.

Compared to the last ProSweets Cologne, the 2010 event recorded six per cent growth in exhibitor turnout and an increase of 2,000 m2 and the share of visitors from abroad rose from 50 to 60 per cent. There was a strong turnout once again of buyers from the Netherlands, Italy, Belgium and North America.

Key trends included clean label’ products with most ingredients suppliers offering colourings and aromas made from natural ingredients that are not required to be declared.

A trend in evidence among suppliers of machines and equipment is toward more complex, industrial-scale products. In order to prevent problems with copied products, more and more major producers are using complicated shapes with impressive decoration. This means more complex control technology in large pouring systems that were otherwise designed for tonnage. Also becoming more important are even shorter changeover times to ensure greater flexibility when changing products.

This is also having an impact on suppliers of packaging equipment and packaging materials. Here too there is a growing demand for faster product changeovers and above all for more complex packages.

The next scheduled event will be 29 January to 1 February 2012.

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