Mondelēz International drives forward with chocolate calorie reduction plans

Mondelēz International has renewed its focus on portion control in its products with a commitment to bring its Cadbury chocolate bar ranges sold as part of a multipack under 200 calories by the end of 2021.

According to the global business, the move will see 10 billion calories removed from the UK market every year.

It is part of Mondelēz International’s ongoing commitment to help tackle obesity and builds upon the company’s pledge to bring all its Cadbury chocolate and wider biscuit products typically bought by parents for children under 100 calories by the end of 2020. The much loved Cadbury bars, Fudge, Curly Wurly and Chomp, as well as Barny sponge bears and Cadbury Mini Fingers and Cadbury Animals are now all under 100 calories.

Louise Stigant, UK managing director at Mondelēz International, said: “Our products have been delighting consumers for hundreds of years and we feel a strong sense of duty to preserve what makes them so special. We also recognise we must play our part in tackling obesity and are committed to doing so without compromising on consumer choice. That is why we have been focusing on the areas we know will make the greatest impact and have been backed up by consumer research and nutritional science.

“A focus on portion control is recognised as one of the most effective ways of helping people balance their calorie intake. As a result of this move and bringing all our products typically bought by parents for children under 100 calories we are removing more than 12 billion calories from the UK market annually, illustrating that targeted action from business can make a huge difference.”

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