Ishida Europe delivers new company website with expanded content
UK-headquartered equipment and systems business Ishida Europe has launched a new website to provide an enhanced customer experience that reflects the expertise and broad scope of the company across its manufacturing capabilities.
As the business revealed, its revamped website – www.ishidaeurope.com – aims to enhance the user journey across the site with easy navigation between pages, and increased video and downloadable content, including brochures, data sheets and case studies. These focus on its present series which spans a range that includes its present generation of checkweighers and x-ray inspection systems designed for industries including confectionery and bakery.
Notably, research by Ishida Europe has shown that over 50% of its website visitors come from mobile devices and tablets, so the new site has been fully optimised for mobile use. It will be updated with content on a regular basis in both English and German versions, with further options being planned.
As well as detailed model information, individual product pages now include case studies and videos to offer practical demonstrations of Ishida’s market knowledge and solutions-based approach across a range of industries. A comprehensive support page provides details of Ishida’s complete aftersales package including service and support, training, spare parts, and service contracts.
Earlier this year, Confectionery Production took the chance to explore the company’s headquarters in Birmingham, UK, which serve as the regional base for the Japanese-founded business. As we reported, during the pandemic, the company has sought to continue its equipment production schedule to ensure that its order book is fulfilled. This has been possible through maintaining strong efficiencies within its production teams, as well as continuing to place a high value on customer service.
“Ishida has a long-established reputation for the quality of its equipment and the knowledge and experience of its people, and we wanted this to be reflected in our website,” commented Ishida Europe’s marketing director Steve Jones.
“Equally important was to ensure that the site was completely user-friendly to underline the ease of doing business with us.”