Ferrero pledges 100% reusable or recyclable rates for its packaging by 2025
The Italian-headquartered Ferrero Group has unveiled its 10th Corporate Social Responsibility Report, which includes a pledge to make all its packaging 100% reusable, recyclable or compostable by 2025.
As the business noted, the move demonstrates a commitment to positively contributing to the environment planet through a strategy of “Sharing values to create value”. According to the business, its latest commitment builds on its approach of continuously improving its packaging footprint, as well as linking with a goal of minimising our environmental impact, from raw materials to production plants and logistics, along the entire value chain.
Furthermore, as Confectionery Production recently covered at Sweets and Snacks Expo in Chicago, US, the business has enjoyed particularly strong fortunes in its American operations, as well as its founding market within Europe, with a number of launches across its portfolio witnessed this summer.
One of the key elements of its latest environmental move includes signing the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and is sharing the Foundation’s vision of a circular economy for plastics, where plastics never become waste, and the need for action across the entire supply chain. In signing the New Plastics Economy Global Commitment, Ferrero confirmed that it wants to play an active role and also commits to eliminating problematic or unnecessary plastic packaging through redesign, innovation, and new delivery models.
“Ferrero has always taken a responsible approach to delivering high-quality product experiences that positively contribute to both today and tomorrow’s society. This belief continues to drive us towards a responsible value chain by sourcing sustainably, producing sustainably and now by further strengthening our commitment to more sustainable packaging. We are pleased to announce our commitment towards 100% reusable, recyclable or compostable packaging by 2025 and signing The New Plastics Economy Global Commitment with the Ellen MacArthur Foundation allows us to support the acceleration towards a circular economy” said Giovanni Ferrero, Executive Chairman of the Ferrero Group.
Lapo Civiletti, CEO of the Ferrero Group, added: “We have growth ambitions and what is key is instilling sustainability throughout our entire business. This new commitment for packaging is an important step to achieving this.”
“The New Plastics Economy Global Commitment unites businesses, governments and others behind a clear vision of a circular economy for plastic. We are pleased Ferrero is joining us, by setting concrete 2025 targets. Our vision is for a world where plastic never becomes waste or pollution. It will be a challenging journey, but by coming together we can eliminate the plastics we don’t need and innovate, so the plastics we do need can be safely and easily circulated – keeping them in the economy and out of the environment.” – Sander Defruyt, Lead of the New Plastics Economy initiative at the Ellen MacArthur Foundation
To achieve this new challenging commitment, Ferrero will engage its entire group, suppliers and partners. Investments in R&D and Open Innovation, as well as working in partnerships, will drive the Ferrero strategy to eliminate unnecessary plastic packaging without compromising the quality and freshness of its products.
In line with its global commitment, Ferrero will implement the following initiatives as part of a roadmap towards 2025:
R&D and Open Innovation
Reimagining products and packaging to meet the expectations of today’s consumer, means putting innovation at the center of our efforts. We are investing further in the R&D and Open Innovation departments to:
· Eliminate unnecessary plastic packaging
· Maximise use of recycled materials where this is safe for our consumers
· Explore projects to test new compostable packaging materials for targeted applications, with focus on marine compostable solutions
To boost local plant waste recycling initiatives Ferrero is partnering with several actors, such as recyclers, national waste management systems, non-food companies to:
· Explore applications for difficult to recycle packaging structures
· Identify projects to use plant packaging waste to ensure circularity at the lowest environmental impact
Global and Local Activations
Ferrero will continue to engage with its suppliers and partners both globally and locally, joining specific associations to streamline definitions and testing methodologies for existing infrastructures.
Ferrero will increase its efforts in plugging leaks from after-use collection systems:
· Providing consumer information on correct disposal together with packaging disassembly and recycling tips
· Evaluating and joining reliable associations to contribute toward a solution