California Walnuts gains strong reception for latest product series
California Walnuts has reported a strong response to its latest offerings which were displayed at the 20th Anniversary Speciality & Fine Food Fair in London, UK.
As the organisation explained, visitors were encouraged to be inspired by the potential use of the nut variety for a broad range of snacks, with confectionery remaining a potential market that has yet to be realised.
The California Walnut Commission (CWC) showcased a variety of retail products and offered the opportunity to sample CA Walnuts and also learn about what makes them so special. ‘Light bulb’ inspired creative, displayed at the entrance to Olympia via tree wraps, directed visitors to the CA Walnuts expo stand.
As the organisation highlighted, the growing trend for plant-based eating and healthier dietary choices, means that the interest in nuts is on the rise. Across mainland Europe, California Walnuts have made headway with leading food manufacturers, developing nut butters and integrating walnuts into cheeses, yoghurts, chocolates and confectionery.
Looking ahead, the group noted that there was significant potential for expanding its market share as a greater number of consumers move towards a plant-based diet. “Our ultimate aim,” Peter Meadows on behalf of the CWC commented; “is to highlight the many ways you can enjoy California Walnuts, not only as traditional snacks and in baking, but in exciting new dishes and products.”
CWC supported the Whitworths’ launch of a new range of snacks under the brand Gloriously Grown. These snacks feature the California Red ‘Livermore’ variety Walnuts and Sorbet Raisins and were displayed on the CA Walnut stand.
The UK CWC team has also recently been working with BNUTZ, the artisan nut butter producer, creating a product with California Walnuts as a core ingredient. BNUTZ use premium organic ingredients, ethically sourced and free from palm oil, preservatives and refined sugar.