yummex set to unveil a diverse range of new confectionery in Dubai

Amid rapid transformation and growth across the region’s confectionery sector, the 2019 yummex Middle East is set to feature significantly expanded feature content during its 29-31 October run at Dubai World Trade Centre (DWTC).

Designed to probe the latest trends, developments, regulatory updates and innovations driving the sector, yummex Middle East will boast an all-new three-day knowledge series called ‘Munch’, while a tailored meetings programme and free-to-attend brand licensing workshops will ensure visitors and exhibitors optimise participation and business potential.

The yummex Middle East expansion comes as the industry is tracking at a Compound Annual Growth Rate (CAGR) of 3.3 per cent and is forecasted to reach USD34.5 billion in value by 2023. The confectionery, snacks and ready-to-eat industry forms the fastest growing F&B category across the MENA region.

Growth forecast, coupled with transitioning consumer appetites and tastes, has ensured a host of newcomers to yummex Middle East, while longer-established exhibitors are using the show as international launch pads for their latest product innovations.

The UK’s Walkers, one of the country’s oldest independent family companies recognised as one of Britain’s finest toffee makers, will this year mark its 125th anniversary of production by launching a commemorative 700g tin of Nonsuch assorted toffees and chocolate eclairs at yummex Middle East 2019.

The robust market potential has also attracted new producers to the yummex Middle East fold. Among the latest is Dupin-Adria, a household name in Croatian confectionery.

“We are using the show as a test-bed for market reaction to our products,” said spokesman Goran Kurtovic, Import Export Manager, Dupin-Adria. “We want to find gourmet stores or distributors who are interested in high-quality products with unique design.”

One of Russia’s most popular snack producers is also seeking a market breakthrough at yummex Middle East 2019. The Fortuna Production Company, which produces bread snacks, is hoping its flagship BRIPS bread chips product will make the MENA grade and prove a real competitor to the conventional potato chip.

  • Get in touch with Confectionery Production with any show news at nbarston@bellpublishing.com  For more details, visit www.yummex-me.com/

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