Alcoholic confectionery brand sets sights on Europe and US

Smith & Sinclair, creators of Alcoholic Cocktail Gummies, has announced its expansion into Europe and the US, growing its brand partnership and product innovation division.

Founded in 2014 by Melanie Goldsmith and Smith & Sinclair’s head of innovation Emile Bernard, the company now prepares to enter Germany, Spain, France, Italy, Netherlands in August, before launching nationwide in the United States at the end of September.

To date, growth of the business has been supported through investments from major backers, allowing the brand the opportunity to fast track expansion internationally as well as delivering further ground-breaking products and ranges to a global market.

Born out of Bernard and his co-founder Goldsmith’s desire to ‘make adult more fun’, the duo began manufacturing products in their family homes and school kitchens, with their first market stall on Berwick Street Market in the heart of Soho. Since then, the business’ roster of retailers has grown to include Harvey Nichols, John Lewis, Amazon, Sainsbury’s, Scribbler and Oliver Bonas.

Melanie Goldsmith, CEO and co-founder of Smith & Sinclair said: “Smith & Sinclair was born out of our recognition that there was a gap in the market for a generation who were looking for something more experimental and theatrical when it came to home entertaining and gifting.

“We’ve watched the business grow over the past six years with such excitement, and with ongoing support from our team and our investors, we are thrilled to be introducing our products to a global audience.”

The company produces a diverse range of products spanning edible cocktail garnish sprays, effervescent tablets that create instant cocktails and alcoholic, adult only sherbet dippers.

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