Cadbury Roses celebrates 80 years with ‘another way to say thank you’

Cadbury has unveiled a new marketing campaign celebrating Cadbury Roses. The campaign is a fresh take on their historical advertising slogan, “Thank you Very Much” and aims to show that ‘giving’ a thank you is more meaningful than saying ‘thank you’.

Darren Bailes, executive creative director, VCCP said, “Everyone knows that when you need to say thank you, but want it to have more meaning than just those two words… you give a box of Roses. It has given us such pleasure to reignite this strategy in 2018 with a simple story of father and son walking home from school. The boy has a new word in his vocabulary…’Roses’, which his dad just can’t understand why. Warm, human, fabric of the nation stuff. We are really proud of the work.”

Michael Moore, senior brand manager for Cadbury Roses said, “Our Cadbury Roses have been a firm family favourite in boxed chocolates since 1938. It seemed only fitting to celebrate the association between Roses and Thank You in our 80th birthday year. This latest campaign aims to make people feel appreciated – celebrating giving a thank you, rather than just saying it. We hope our consumers enjoy seeing this iconic campaign back on their screens once again.”

The new £2.8million Cadbury Roses campaign will kick off on 24th September with a 30 second television advert during ITV’s Emmerdale for a total of seven weeks.

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