Nestlé unveils Rowntree’s with 30% less sugar

Nestlé UK and Ireland has released two new versions of its Rowntree’s Fruit Pastilles and Rowntree’s Randoms with 30% less sugar.

As part of the recipe change, the sugar removed has been replaced by increasing the fibre content in these brand new versions that are being offered alongside the existing, classic products to promote choice on the confectionery aisle.

As well as having 30% less sugar, the new products also have fewer calories and remain free from artificial flavours, colours and sweeteners.

The launch follows an announcement made by Nestlé last month that it will remove 10% of the sugar across its confectionery portfolio by 2018.

Dame Fiona Kendrick, chairman and CEO of Nestlé UK and Ireland, said, “Our announcement last month was all about improving our existing products while this launch is all about choice. These new products will sit alongside our existing range and offer a real alternative for consumers.”

She added, “Confectionery can play as much of a part in the efforts to reduce sugar and tackle obesity in the UK as any other category and, as we’re demonstrating, we’ll take every opportunity to innovate and reformulate to improve our products.”

In developing these products, there have been as many as 76 different versions of the recipe over two years of research and development, Kendrick explained.

The new Rowntree’s products will be exclusive to Tesco from this week before being available more widely in the summer.

Last week, Nestlé also revealed that its flagship chocolate brand, KitKat, will introduce extra milk and cocoa to provide a sugar reduction of more than 1,000 tonnes from the UK’s overall diet by replacing sugar with more of those existing natural ingredients.

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