Eerie Critters, Butterfinger Skulls, and Spookie Fudge Stripes, make up just some of the ghoulishly good offerings at the forefront of Ferrero’s Halloween season campaign, writes Neill Barston.

As previously reported by Confectionery Production, the business has ramped up its activity surrounding the prime sweets and snacking time through linking -up with Real Housewives of Rhode Island star Alicia Carmody to champion “Adultoween” — highlighting how adults have increasingly taken the chance to enjoy their own distinct celebrations for the season.

Notably, the company’s fiendishly fine product plans, one of its star product performers is anticipated to be Keebler’s limited edition Spookie Fudge Stripes cookies for Halloween 2026.

Among other key highlights for the season are Kinder Joy Halloween Eggs, featuring one side that holds a delicious treat with sweet creams and crispy wafer bites. The other side holds a surprise glow-in-the-dark Halloween toy.

In another spooky surprise, the company is offering its latest Kinder Joy Stranger Things Eggs, a limited  collection featuring 24 Stranger Things-inspired toys developed in partnership with Funko.

For its part, Mother’s Eerie Critters cat and bat-shaped shortbread cookies with orange and white frosting and sprinkles are set to further set the mood for the spooky season.

The business has also forged its Kinder Chocolate Halloween Snack Size with smooth milk chocolate with creamy filling, delivered in a format of 20 individually wrapped bars per bag. Furthermore, Kinder Chocolate Minis (T34) – Smooth milk chocolate with creamy filling. 34 individually wrapped minis per pack. In addition, Butterfinger is also unveiling its fun size series, and Kinder Joy has also released itsr Joy 6-pc Halloween Multipack.

Ferrero Halloween report
Notably, Ferrero has also just released a fresh study into Halloween buying patterns – with some 70% of Americans saying the season is as much for adults as for kids (up from 62% in 2025),  and 70% believe in the “Halloween parent tax,” the right to some of their kids’ candy.

Significantly, for the first time, a majority of adults (53%) name it a favourite holiday, and 58% think it should be a national holiday. Among Gen Z, it’s 68% and 78%. The occasion is moving indoors. 62% say the perfect Halloween night is staying in, and the top trend adults plan to try is candy plus a binge-watch (37%), well ahead of an adults-only party (23%).

Nostalgia drives purchase. 69% say Halloween makes them feel nostalgic, rising to 77% of Millennials and 80% of parents, and as for age limits – 62% says there shouldn’t be any age defined boundaries for  trick-or-treating.

Beyond Halloween
Such is the restless march to look to the retail horizon, Ferrero has already turned its attention to product ranges that will make their debut in 2027, as seen at the NACS Show in Las Vegas.

The company has teamed up with Marvel for some major confectionery innovation including  Butterfinger Green Apple Smash, a new flavor featuring Hulk imagery on the package.

In addition, Crunch Infinity Chocolate, a new bar with cocoa crisp rice featuring Loki imagery on the package, plus Tic Tac Berry & Lime, a new flavor featuring Mister Fantastic imagery on the package.

Meanwhile, Kinder Joy collectible Marvel toy assortment featuring imagery of Spider-Man, Captain America, Black Panther, and other favorite Super Heroes on the package are also anticipated to cause a retail stir.

Furthermore, Kinder  Kinder Chocolate packs with exclusive collectible cards featuring 20 different Marvel character designs are set to be revealed, with a major campaign of in-store merch, and influencer support due for the summer of 2027.
The Marvel program is supported by a fully integrated activation including custom packaging, in-store display merchandising, media, social, PR, influencer support, and a national consumer promotion. Coming Summer 2027.

“Ferrero is building on a year of major marketing moments with collaborations that bring iconic characters and our beloved brands together in new ways,” said Michael Lindsey, President and Chief Business Officer of Ferrero North America. “The Marvel Universe gives us a powerful platform to excite fans and introduce Ferrero brands to new audiences.”

Moreover, Tic Tac is launching Tic Tac TWO, a new innovation featuring two distinctive flavors in one mint that is twice the size of the original Tic Tac. Tic Tac TWO comes in two new flavor combinations: Raspberry & Lemon and Spearmint Cool & Mild. Each sugar-free mint, made without artificial colors, features a different flavor on each side. After proving to be a success in Europe, Tic Tac is excited to bring this innovative experience to U.S. consumers in the autumn of 2027.

Nutella Waffle also made its debut at NACS Show, described as crispy and golden outside and filled with creamy Nutella inside, it will begin appearing in freezer aisles starting Spring 2027.

“These are tier one disruptive innovations that take advantage of Ferrero’s expanding portfolio,” said Jim Klein, Chief Customer Officer, Ferrero USA. “These creative, exciting new treats will help c-stores grow incremental sales across their categories.”