US-based Welch’s Fruit Snacks, has agreed a deal with home services platform, Taskrabbit to help families tackle their back-to-school to-do lists, including organising their snacking provisions, writes Neill Barston.

The company was among a host of businesses at this year’s Sweets & Snacks Expo in unveiling a wide range of new additions to its range, with the business emphasising its natural ingredient credentials.

As the business explained, its initiative comes as new research commissioned by Welch’s Fruit Snacks and conducted by Talker Research found that 77% of parents with school-aged children wish they had more time with their kids before the school year begins.

Yet back-to-school preparations start nearly three weeks before the first day of class on average, with one in three parents saying summer feels “over” as soon as the shopping and planning begins.

In response, Welch’s Fruit Snacks is helping parents check tasks off their lists faster so they can spend more quality time with their families before the season slips away.

Beginning at 12 p.m. ET on August 6, the brand is offering families a “Homework Pass” in the form of a Taskrabbit credit to book a local Tasker to take on back-to-school to-dos like organising supplies or turning kitchen storage areas into an after-school snack zone. 

“From lunchboxes packed for the first day of school to snacks shared on-the-go all year long, we’re grateful to play a role in the everyday moments families cherish. But as back-to-school season approaches, parents are juggling more than ever and spend an average of 18 hours preparing for the year ahead, often sacrificing valuable time with their families during the final weeks of summer,” said Danielle Dexter, Senior Director of Integrated Marketing and Communications at PIM Brands Inc., makers of Welch’s Fruit Snacks, adding that the collaboration with Taskrabbit aids families in reclaiming some of their valuable time together.