Barry Callebaut primes for premium US launches at Sweets & Snacks Expo

The Barry Callebaut Group is preparing for a key appearance at this year’s Sweets & Snacks Expo event, featuring major expansion of its compound offerings, and extending its collaboration with German-founded Planet A Foods, reports Neill Barston.

Having continued to gain strong market share in the region, the business will once again be returning to the event, as it travels to Las Vegas between 19-21 May, among a host of product innovations across the sector.

According to the company, which will be exhibiting at booth #2135, it is preparing a significant reshaping of its compound offering into a newly defined “Cacao Coatings & Inclusions” category.

This repositioning reflects both the breadth and the elevated quality of its solutions. Leading this transformation is Cacao Max, a new premium range launching with a milk variant. 

This range includes rich cacao coatings, featuring multi-dimensional taste profiles with silky textures and a smooth mouth feel. Cacao Max delivers a premium coating experience through its carefully selected cocoa powders, a unique dairy ingredient, and refined processing for a smooth, consistent texture.

Notably, in parallel the company is pushing the boundaries of chocolate experiences with ChoViva, a groundbreaking solution developed in partnership with German-based start-up, Planet A Foods.

As previously reported, the Swiss-headquartered group has entered into a commercial partnership to exclusively sell ChoViva. This innovation delivers a rich, chocolate-like taste experience, without any cocoa ingredients, by leveraging sunflower seeds as the key flavor driver.

This unexpected, yet delicious, alternative opens the door for new product development opportunities, offering customers a way to expand their portfolios with sustainable and novel chocolate-like experiences.

“We are very excited to broaden our capabilities and portfolio to share relevant solutions that meet changing customer and industry needs,” says Laura Bergan, Director of Brand and Customer Marketing.

The company is reinforcing its leadership in a rapidly evolving category with a portfolio designed to meet every taste and every moment.

As the business explained, its strategy on a global level very much revolved around meeting the needs of varying regions around the world, as it continues to expand its range of product offerings.

Barry Callebaut’s North American President Natasha Chen said: “Innovation remains one of our global strategic pillars. Rooted in our DNA, the approach to product development is driven by experience, craftsmanship, and a deep understanding of evolving consumer preferences.

“By continuously introducing new solutions and expanding our capabilities, we enable our partners to unlock incremental growth and stay ahead in an increasingly competitive market.”