Global flavour and fragrance group, MANE, has unveiled the next core stage of its strategic development including rolling-out Arzeda’s ViaLeaf Reb M natural stevia range for the confectionery sector, reports Neill Barston.

The leading group, which has placed a close emphasis on AI-driven protein design, has expressed particular hope for its latest natural product development, that reportedly uses Nobel Prize-winning technology in its manufacturing processes.

As part of its newly agreed deal, MANE has acquired an exclusive global licence for the new stevia series, which was first revealed in March 2026 and significantly advances the companies’ shared goal of making high-quality, natural sugar-reduction solutions accessible to industry.

“This new step in our partnership with Arzeda reflects our commitment to delivering innovative, high-performance solutions to our customers,” said Samantha Mane, CEO of the MANE Group. “By combining Arzeda’s breakthrough technology with MANE’s production, flavor creation, application and commercial expertise, we can now offer the market a fully integrated Reb M solution that delivers outstanding taste performance and competitive economics.”

As the company observed, through Arzeda’s innovative protein design technology and MANE’s global manufacturing, formulation and commercial capabilities, customers will benefit from a scalable Reb M solution that delivers superior taste performance, reliable supply and an exceptional quality-to-cost ratio.

Reb M is widely recognised as the most desirable steviol glycoside for its clean, sugar-like sweetness and neutral flavour profile. Arzeda’s proprietary technology has transformed the economics of Reb M production and MANE’s industrial expertise will enable large-scale deployment to meet growing market demand for natural sugar-reduction solutions.

“MANE is uniquely positioned to unlock the full potential of ViaLeaf Reb M, the first-ever product enabled by AI-driven protein design to reach the market,” said Alexandre Zanghellini, PhD, CEO of Arzeda. “By entrusting MANE with production and commercialization, we are combining Arzeda’s innovation capabilities with MANE’s global scale and industry leadership to accelerate the adoption of next-generation sweetening solutions worldwide.”