Hames Chocolates expands portfolio with Choviva offering
Planet A Foods has gained a major distribution deal for its latest chocolate alternative range. Pic: Planet A
UK-based confectionery group Hames Chocolates has confirmed it its expanding its portfolio in introducing Choviva cocoa-free ingredients ranges, writes Neill Barston.
The Lincolnshire firm, which has been a private label supplier to British businesses for the past 20 years, as well as previously gaining honours last year at our World Confectionery Conference, which returns to Brussels on 11 September, has moved to engage with the innovative business behind its latest product series, Planet A.
As Hames noted, its latest offering will be available from next month, with the ingredient providing retailers with a timely, sustainable alternative to supplies of cocoa that have faced mounting challenges in terms of rising rates of deforestation, child labour and comparatively high prices.
Moreover, as Confectionery Production has previously reported, the Choviva brand has gained prominence in its eco-friendly production practices. It is made from sunflower seeds using an innovative fermentation-like process, ChoViva achieves a silky, rich texture and chocolate flavour that mirrors traditional chocolate in taste and mouthfeel, but with a significantly lower environmental footprint
The ranges is considered to be versatile, as the ingredient performs exceptionally well across a wide variety of confectionery formats – from caramel-filled seasonal eggs to fruit-layered bites and biscuit-packed snacks. It is particularly suited to products with fillings and inclusions, delivering sensory excitement and perceived value.
Carol Oldbury, CEO of Hames Chocolates, said: “For customers looking to future-proof their confectionery ranges, ChoViva is more than a cocoa substitute – it’s a way to strengthen portfolios against market volatility while responding to consumer demand for climate-conscious indulgence. At Hames, our role is to make it straightforward for retailers to bring new concepts to shelf, providing the right expertise and support without adding complexity.”
Every product made with the ingredient will feature co-branding alongside the retailer’s own label, signalling innovation and climate responsibility while elevating private label lines to premium-tier status. For consumers, the ChoViva name adds credibility, telling a story of reduced carbon emissions, local sourcing and forward-thinking innovation.
Hames Chocolates works closely with customers to bring ideas to market, offering guidance on recipe development, trial production and pack formats where needed. With extensive experience supplying major retailers, the team is set up to deliver on taste, compliance and consistency at scale – ensuring products are shelf-ready with minimal complexity for customers.
New appointment
In addition to increasing its range, the business has sought to drive further expansion in appointing Rob Whittleston, as its new business development manager for its operations.
With over 25 years’ experience in the chocolate and confectionery industry spanning operations, sales and company , Rob brings a wealth of experience to our team.
As the company noted, in his new role, Rob will be driving sales across the UK building strong partnerships and helping more businesses discover the quality and creativity of Hames Chocolates.
“We’re excited to have you on board Rob, here’s to an exciting journey ahead,” added the business of its latest management investment.
