Israel’s CarobWay aims to make waves with prebiotic fibre products

Israeli-founded food tech firm CarobWay has moved to unveils its carob-derived prebiotic fibre, CarobBiome that can be used in a wide range of products, including confectionery and snacks applications.

The start-up’s entry into this trending ingredient space meets the needs of consumers seeking effective gut and metabolic health benefits.

Notably, the new line was offered its official introduction at IFT FIRST 2025 in Chicago, earlier this month.

It is based on the ancient Biblical carob fruit. This potent, naturally derived prebiotic ingredient with naturally occurring polyphenols, actively nourishes the gut microbiota. It delivers benefits to the gut without the bloating, gas, or discomfort often associated with fibres. Its positive prebiotic effects are currently undergoing preclinical assessment.

“Not all prebiotics are equal,” explains Udi Alroy, CEO and co-founder of CarobWay. “While many fibers on the market can cause some level of stomach discomfort, CarobBiome™ is specifically designed to ease bloating and maintain a happy tummy. Moreover, it is completely natural, vegan, and allows for a clean, simple ingredients label. It also is highly nutritious.”

CarobBiome’s unique composition includes 85% fibres made up of a distinct mix of soluble and insoluble fractions. Insoluble fibers are known for their role in regulating bowel functions, and support CarobBiome’s low-bloating potential.

The soluble fibres contribute to the ingredient’s beneficial prebiotic and microbiome-balancing effect, and house powerful antioxidants. An added benefit is that prebiotics have been shown to play a role in regulating appetite and blood-sugar levels.

CarobWay’s prebiotic carob fiber enters the market as demand surges for natural solutions that promote microbiome health, weight management, and metabolic wellness. Consumers are increasingly turning to nutritional solutions to support the currently skyrocketing use of GLP-1 therapies.

According to an Innova Market Insights report, fibre ranks as the second leading functional ingredient of choice for consumers, following closely behind protein. Consumers in the US are showing greater interest in fiber, and its perceived importance is shown to rise with age. And younger generations show greater interest in prebiotics specifically. Fiber claims are common, while focused prebiotic claims are on the rise.