Monty Bojangles delivers ‘purrfect’ New Year chocolate offering

Fresh from a brand revamp, Monty Bojangles has unveiled the ‘purrfect’ start to the New Year with a key new edition of its Cat Tin collection, as it continues to grow its market share in the UK, writes Neill Barston.

As the business revealed, its gifting range has expanded by +28% YOY (2024 vs. 2025), with the brand targeting key occasions including upcoming Mother’s Day celebrations. 

Its latest offering comes in the form of the new Sunset Samba Cat Tin, which adds to its existing notable portfolio of chocolate offerings.

Significantly, as the business noted, it has broken through a target barrier of £25 million retail sales, with its results boosted by awards across food taste, confectionery, design, product and SME Export.

As the business observed, it has come a long way in relatively short period. It was founded in 2008, focused on premium chocolate truffles, and has gone on to gain a number of sector awards.

Notably, it remains renowned for its well established cocoa dusted truffles, which have won 49 Great Taste Awards, with the wider Monty Bojangles range also including distinctive gift boxes, family sharing packs and snacking pouches.

Andrew Newlands, CEO and Founder of Monty Bojangles says: “At Monty Bojangles we don’t just create incredibly chocolatey truffles, we make extraordinarily beautiful things! Our glorious collection of Truffle-filled Cats are a superb example of this.

“Each enigmatic in its personality, packed full of award-winning truffles, and uniquely eye catching. I am super excited to reveal the latest member of the Monty Bojangles cat family – Sunset Samba! She arrives in time for Mother’s Day, shimmying into the spotlight exclusively in Sainsburys stores! Yet another bright and beautiful feline; the perfect gift for any chocoholic in your life, and the next collectable in our ever expanding range for Monty Bojangles Cat fans.”

Following its winning formula of catering to consumers seeking premium, magical, and inclusive confectionery and gifting items at a competitive price, the past year has been considered a key success for the business.