Dsm-Firmenich moves to deliver flavour maskers for protein product market
Young Arab guy drinking protein shake from bottle at kitchen, copy space. Millennial Eastern man using meal replacement for weight loss, having sports supplement for muscle gain. Body care concept
Dsm-firmenich, the global nutrition and health group, has unveiled an advanced new series of ModulaSENSE maskers, unlocking the full potential of its plant protein, Vertis CanolaPro.
As the business revealed, its new line, featuring receptor-based technology, targets bitter, astringent and liquorice notes at a molecular level, for use within the fast-rising bar market, as well as within drinks.
According to the company, Vertis CanolaPro is a complete, highly digestible, and sustainable rapeseed protein isolate.
However, like many plant proteins, it may present sensory challenges in certain applications. These new maskers will enable manufacturers to formulate higher-protein and better tasting RTM drinks and protein bars.
Consumers across North America and Europe increasingly seek high-protein plant-based options, without compromising on taste. This leaves brands facing a growing challenge: how to deliver nutrition that is not only functional but also delicious.
The ingredient are claimed to impart unique functionality benefits with excellent solubility, foaming, emulsification, and gelation properties, and Vertis itself is a certified upcycled ingredient that valorises an existing side stream of canola oil production.
Alejandra Camacho, Vice President, Global Innovation Leader, Dairy Taste & Plant-based, at dsm-firmenich says: “There is a critical need in the plant protein space—better nutrition without compromise on taste. Using our deep molecular understanding of protein structures and interactions, alongside cutting-edge technologies to identify the correct masking ratios, we’re facilitating the sustainable protein transition. ModulaSENSE® combined with Vertis™ CanolaPro unlocks more opportunities for our customers, plus better tasting, sustainable, and functional nutrition for consumers.”
These new ModulaSENSE maskers are available in North America from July 2025 and will be available in Europe from September 2025. The new range has been developed for RTM drinks and protein bars, with plans to expand into other applications in the future.
