Easter series for Hames Chocolates offers extended seasonal portfolio
Hames special 12-piece chocolate selection is part of its Easter range. Pic: Hames
British confectionery group Hames Chocolates has expanded its wholesale Easter range for 2026, offering a broad seasonal portfolio targeting retail and specialist outlets, writes Neill Barston.
The company, which has previously won honours at our World Confectionery Conference, has continued to place a strong focus upon delivering core ranges for the big four occasions each year.
As the business noted, its updated collection includes boxed and filled eggs, mini egg pouches, chocolate lollies and gift-ready formats – giving stockists a mix of impulse lines, seasonal staples and premium gifting options ahead of the key spring trading period.
Highlights from the Luxury Easter range include: Chocolate Mini Egg Pouch (120g) – Blonde, Milk and Caramel mini eggs, Milk Chocolate Raspberry Cr?me Filled Eggs (160g), Hollow Blonde Chocolate Eggs (160g), 12 Assorted Chocolate Eggs Box (280g)
As the company explained, its wider portfolio also features seasonal chocolate lollies, traditional and filled Easter eggs, and gifting formats suited to hampers and seasonal displays.
The range focuses on strong visual appeal and familiar flavours such as milk chocolate, caramel, as well as honeycomb – aligning with continued consumer demand for nostalgic profiles delivered with premium quality and texture contrast.
Carol Oldbury, director at Lincolnshire-based Hames Chocolates, explained there had been significant investment into its Easter series.
She explained: “Easter remains a key trading period for confectionery, and retailers are looking for ranges that combine dependable flavours with strong shelf appeal. We’re seeing continued demand for classic flavour combinations, particularly when they’re delivered in formats that offer texture and a more premium presentation.
“Seasonal planning is also critical to maximising profitability. Securing stock early allows retailers to maintain availability and protect margin throughout peak demand, which is why we encourage customers to review and place Easter orders well ahead of the season.”
