German-founded confectionery brand, Storck, has moved to enhance its  Riesen series with a new limited edition Salted Peanut offering, writes Neill Barston.

Released at the end of this month within the UK, the new 135g sharing bag combines Riesen’s signature chewy toffee and rich dark chocolate with salted peanut, tapping into growing shopper appetite for ‘swalty’ – the sweet-and-salty flavour combinations.

As the company noted, the latest series offers retailers a fresh brand option designed to deliver key interest in the wider series, building on encouraging results for the business.

According to the firm, Riesen now stands as the number two toffee and fudge brand in the UK, worth £5.7 million annually and selling 5.8 million packs each year. Notably, the brand reportedly continues to outperform the category, delivering +3.8% value growth and unit sales up +2.4% year-on-year. Buyer numbers have also increased 18.7%, demonstrating the brand’s growing shopper appeal.

Riesen Salted Peanut delivers the brand’s distinctive combination of rich dark chocolate, chewy toffee and a touch of salted peanut for a perfectly balanced sweet-and-savoury flavour experience. Bringing together three bold flavours in one satisfying bite, the new variant offers shoppers a new twist on the classic Riesen recipe while staying true to the premium quality and indulgent taste the brand is known for.

Rebecca Robert, Marketing Director at Storck UK, commented: “Riesen continues to go from strength to strength, attracting more shoppers and outperforming the category, and we’re pleased to be building on that momentum with the introduction of our new limited-edition Riesen Salted Peanut flavour.

Sweet-and-salty flavour combinations continue to resonate strongly with consumers, and Riesen Salted Peanut brings that trend to life in a way that feels distinctive to the brand, combining rich dark chocolate and chewy toffee with a new salted peanut twist.”